For years, REALTORS® have known the importance of curb appeal when selling a home. Making a positive first impression on a prospective buyer is critical to getting them excited about your home before they step inside.

Twenty years ago, buyers formed that first impression by driving up to the house. But today, the all important first impression made is online, before a buyer ever gets near your home. And if you don’t look GREAT online the buyer won’t bother to schedule a showing.

Here are a few tips:

  • Start streamlining possessions, knick-knacks, and personal photos. Less is more.
  • Consider freshening up light fixtures and kitchen hardware.
  • Generally clean, wash windows, touch up paint (especially the front door), and replace light bulbs.
  • Eliminate food and pet odors.
  • Your lawn should be green and mowed frequently. Trim the shrubs, edge along the walk ways, add fresh mulch, and enhance with colorful flowers.
  • Always use professional photography to showcase your home.

Have your REALTOR® send you a link to how your home looks on the Multiple Listing Service (MLS), and other real estate websites. Ask yourself how your home compares to it’s competition. Does it stand out as looking best among it’s peers?

Remember that the photos shouldn’t be about about documenting every room of the house. They a have a singular purpose – get a prospective buyer to schedule a showing. Period. If a picture doesn’t contribute toward that goal, then it should be eliminated.

You have high expectations of your REALTOR® to market your home and negotiate strongly on your behalf. The condition and appeal of the home is your job. It’s the one thing in the process that you control. REALTOR® and homeowner working together, each doing their job well will get your home sold!